Hispanic Heritage

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Hispanic millennials help shape culture

Millennials are helping to shape the ethnic diversity of North America and the world. People of Hispanic descent are at the forefront of the millennial generation, which includes anyone born between 1980 and 2000.

According to data from the 2008 Current Population Survey, 44 percent of people born in the United States since the beginning of the 1980s identify themselves as an ethnicity other than "non-Hispanic white." More than 20 percent of millennials classify themselves as Hispanic, and as Hispanic families and generations continue to grow, the Hispanic demographic is poised to become the majority by 2050, according to U.S. Census Bureau projections.

Hispanics dominate the coveted 18- to 29-year-old demographic, helping forge the already strong hold Hispanics have on purchasing power and influence with regard to modern trends. To further understand the Hispanic millennial demographic, the following are some growing trends among this group.

Hispanic millennials prefer English over Spanish, but that does not mean they have renounced their Hispanic culture. According to research from the Pew Hispanic Center, many Hispanic millennials still find their country of parental origin important in how they view themselves.

While their parents and relatives that emigrated before them may have tried to be less visible, Hispanic millennials are much more content with being noticed and standing out. They are not concerned with class hierarchies and have embraced open-mindedness in all relationships.

Another trend among Hispanic millennials is their reliance on technology and social media. According to Viacom, Hispanic young adults are known for being early adopters of digital technology. They are 66 percent more likely to connect via mobile devices than non-Hispanic whites. They also are twice as likely to own a tablet, and Hispanic millennials also are twice as likely than other  millennials to use YouTube.

One area where Hispanic millennials differ considerably from their peers regards smartphone usage and their propensity to watch television on-the-go. Hispanic millennials engage in smartphone viewing at a much lower rate than non-Hispanics, according to Tr3s Hispanic Adult Millennial Study 2014. This could be because Hispanics tend to socialize more in groups than their peers, and group socialization reduces their opportunities to view content on their own.

Female Hispanic millennials seem to have more ambitious plans than males with regard to education. The Tr3s study points to females as being more likely to enroll in or return to college, and females also are more likely to change from their current job for a better opportunity.

The Hispanic millennial population is one of the fastest growing in North America. These are the people who will help shape the world in the decades to come.